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Three tips to give your tweets more traction

Three tips to give your tweets more traction

Twitter is an awesome tool. It’s quick. It’s dynamic. It’s fun. It’s informative. It suits our busy lifestyles and short attention spans. It gives us a platform to share our thoughts and enter into other people’s worlds at the same time. And everyone’s different. In effect the sum of a tweeter’s tweets represents his or […]

Knowing your audience matters more than you think

Knowing your audience matters more than you think

Whenever Christian websites post my articles on leadership or media, I usually get criticism from some Christians who wonder if I’m even a believer. Responses like “You don’t need leadership principles, all you need is the Word of God.” Or, “Talking about sharing our faith through the media is ridiculous. It’s ungodly to evangelize through a channel owned by […]

Lost… after just 6 minutes

Lost… after just 6 minutes

The evidence mounts. We’re learning why so much preaching and teaching produces thin results in the lives of the recipients. It’s not due to the speaker’s lack of charisma, or failure to prepare, or theological imprecision. It’s not due to the irrelevance of the message itself. It’s as relevant as ever. Rather, it’s due to […]

The church’s frightful Kodak moment

The church’s frightful Kodak moment

We walked through the nearly empty, formerly flourishing space of the Kodak manufacturing plant near our home. The plant manager, a friend from church, sadly described how Kodak plants had been downsizing and closing ever since the advent of digital photography. “We have a wish here,” he said. “We just want to be the last […]

How to communicate 21st Century style

How to communicate 21st Century style

In my books I write frequently about making sure that in our scripts and programming, we stop the “Christian Lingo” and speak in a language and style the culture understands.  As an example, a few years ago I received this e-mail from a media executive that brilliantly illustrates the point: Phil: This month in your newsletter you […]

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